SEO stands for search engine optimization. It works by manipulating a search engine’s algorithms to associate certain keywords with a website. The search engine will deem the content relevant, and raise the website’s ranking. This will lead to them appearing higher during searches online. The more content out there, the higher the ranking. Already you can see the benefits it has to any business. The thing is, it all needs to be outsourced. An in-house SEO team is too expensive to keep. So you outsource, but who do you know who to source to?
A Good Track Record for Results
Results speak for themselves. Some SEO companies may come to you recommended by other businesses. Try and get a feel for the market before you set up any agreements. It’ll be in your best interests to try finding a company that can do this properly and create tangible results.
Getting a quote is what you need to do before you make any decisions. SEO companies usually cost a lot on a per content basis, so you want to order in bulk for a better deal. http://www.webmarketingexperts.com.au does a free quote on their website. That should give you a rough idea of the expenditure.
Based In Your Country
The problem with a lot of SEO companies is language. A lot of very cheap SEO companies are based in places like India where the exchange rate means you can get a lot of SEO for relatively little money. The problem with this is non-native English speakers. Grammar errors and a poor understanding of English can turn SEO posts into a jumbled mess.
This may result in the search engine algorithm not deeming them relevant. Search engines are getting more and more complex. They’re getting much better at picking out content that is obviously fabricated for SEO purposes. Getting an SEO company in your country with native English speakers is more likely to yield better results.
That isn’t to say native-English speakers are automatically better, of course. You want an SEO company that creates content that looks completely at home on the sites and blogs they are posted on. If a post blends in correctly, it’ll look organic to viewers as well as the search engine algorithms.
Understanding of Your Brand
They need to know what you’re about. A post about cake baking, when you are a car finance company, isn’t going to cut it. While you have to expect some level of bluffing from the writers, so long as the post is related to your business you’ll be fine. A lot of SEO writers are freelance and not necessarily experienced in the subjects they are writing about. So long as the article is vague enough to pass as real content, there will be no problems.
Able To Fulfill Orders
If the SEO Company cannot get your orders out on time, you may have to cut business ties. Some businesses will sometimes take on more work than they can handle. It does happen, but it isn’t your problem. If they can’t deliver what you have paid for, do not use them again.